Project- Research Dirty Grandpa

The movie Dirty Grandpa came out in 2016 and I recently just watched it.  The movie stars Zac Efron, Robert De Niro, and Aubrey Plaza.  The target audience for this film is 17+ but it is a comedic film.  During this film, I could not stop laughing and I want my film to be that way for my viewers.  The marketers distributed this film by publishing multiple tv trailers, posters and staring comedic actors.  The first poster is basically a riff on the one-sheet for The Graduate, with Efron as Dustin Hoffman and De Niro as Anne Bancroft, only his leg showing as he pulls up his sock, complete with that little thing to hold the socks up. The second poster featured a similar amount of white space, but this time the main image is pulled straight from the trailer as we see Efron and DeNiro standing next to their car with a gas pump as they’re aghast at and admiring, respectively, the shorts-wearing backside of a young female who is mostly off-screen, in case you were wondering whether objectification of women was still a thing. For social and media, the producers were on Facebook, Twitter, and Instagram where they posted multiple video trailers, photos, and links.  dirty_grandpa dirty_grandpa_ver3dirty_grandpa_ver4

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